Hello Amasa Community,
We are thrilled to share our full brand refresh ahead of the beta Amasa app launching soon, you can check out the new vibe right now on the freshly updated Amasa website.
Amasa is on a mission to make the world of decentralized finance simpler and more approachable, offering a straightforward and sustainable way for anyone to tap into the earning potential of web3 platforms and channel them into a customized portfolio of quality crypto assets, such as Bitcoin, staked Ethereum, and specialized index tokens. With this brand refresh, we’re aligning our look and feel with our core values: optimism, simplicity, friendliness, and boundless potential.
Our journey started with a simple idea and a lot of passion, and we built our original brand in-house during the early stages of the startup journey. While it served us well, we believe it’s time for a fresh and vibrant change that better represents what Amasa is all about.
New Brand Colors: Bringing Optimism and Diversity
Our new brand colors are a fusion of vibrant hues, while retaining our beloved brand blue at its core. These colors symbolize the diverse avenues available within the web3 universe, representing the opportunities Amasa can connect you to.
Primary Logo Color: A Basis for Simplicity
Our primary logo transitions from blue, to black or white, emphasizing a clean and structured look, mirroring our mission to simplify for users in a complex DeFi environment.
New Brand Typefaces: Approachable and Reliable
Our carefully selected typefaces maintain an approachable and reliable aesthetic, ensuring that understanding and participating in DeFi remains as straightforward as possible.
A Refreshed Website: Your Gateway to Amasa
As part of this brand refresh, we’re introducing a brand-new website. It’s your gateway to a world of opportunities, designed to be easy to understand and introduce users to the benefits of the Amasa app, no matter their experience level with web3 or DeFi.
Graphics and Objects: Visualizing the Amasa Experience
Our brand refresh incorporates a fresh style of graphical shapes and objects that represent the core activities of Amasa — earning web3 income streams, combining, stabilizing, and amplifying them in your Auto Allocation portfolio. The spectrum of colours within these graphics reflects the multitude of opportunities within the web3 universe.
Character Illustrations: A Clean, User-Friendly Style
Our character illustrations have evolved into a cleaner and simpler style, focusing on conveying information and maintaining an accessible, user-friendly vibe, particularly for those new to the opportunities available in the space and through Amasa.
Amasa is more dedicated than ever to being a simple and easy entryway into the wide-reaching and complex world of web3 DeFi, ensuring it is accessible to millions, especially those underserved by traditional finance.
We can’t wait for you to explore our refreshed brand and website. And soon, see it all come to life and be an early user of the beta Amasa app. Thank you for being a part of our journey, and here’s to a brighter and more accessible future in the world of earning on web3 and with DeFi!
Stay tuned for further updates and features. Get ready to web3 your future, the Amasa way! 💫
