Amasa partners with Attrace

3 min readJan 7, 2022


Amasa is excited to announce a new partnership with Attrace, an innovative Web3 project creating a trustless, transparent and decentralized standard for referral marketing. Attrace provides various opportunities for users to earn its $ATTR token, including a “promote to earn” model that provides the benefits of privacy and smart contract-based security alongside the capacity to earn.

This partnership will promote both projects and their programs, grow their respective user-bases alongside that of the broader Web3 space, and explore technical integrations.

Attrace x Amasa

This collaboration will deliver greater market reach and engagement for both Attrace and Amasa. As a platform that introduces and onboards existing Web3 app users to new Web3 projects, Amasa plans to cross-promote the benefits of Attrace and help build the Attrace user base. Conversely, Attrace will help promote engagement with Amasa and our programs. For example, Amasa will soon engage Attrace’s DeFi referral marketing functionality to promote the $AMAS round 2 single asset staking pool, which will go live this month.

More broadly, both projects aim to grow the whole Web3 user-base together by promoting the benefits of decentralized, Web3 alternatives to current Web2 service users. Attrace and Amasa both offer tangible rewards that can be used to incentivise this migration, which ultimately benefits the whole Web3 space.

On the technical front, the Amasa app plans to integrate with Attrace to combine user-earned $ATTR tokens with other micro income streams, then stabilize and amplify this combined value. Both projects are committed to exploring this technical integration in 2022 after the initial release of the Amasa app.

About Attrace

Attrace unlocks the value of “word of mouth” marketing in web3 by linking promotions with the on-chain user activity.

Web3 brings opportunities to channel value directly to those who contribute to crypto projects and creators, by spreading the word about their decentralized apps or crypto assets. Whether the communication happens via web2 channels (i.e. Twitter, Websites), web3 channels or via Metaverse, Attrace will be able to capture the value add of word-of-mouth marketing that leads to web3 activity. The network of Verifier Nodes observes and captures the value of user acquisition in web3 that happens via link sharing (value of social graph in web3).

Attrace is currently live on Ethereum and Polygon, and supports (cross-chain) referrals for IDO’s, Liquidity and Staking Pools, as well as NFT Drops referral campaigns, with direct NFT sale referrals and connections to BSC and Solana to follow soon. The agnostic network will progressively integrate all the major smart chain networks to eventually become a standard for web3 marketing in the crypto space

About Amasa

Amasa’s mission is to empower people everywhere to capture and capitalise on the wealth building potential of micro income streams and DeFi. We are working to inspire mass adoption of Web3 platforms that reward participants for their gaming, time, energy, attention, content, data and interactions.

We’re doing that by building the world’s first micro income stream investment app. The Amasa app will make micro income streams easy to capture, combine and access as a stabilised income, then amplify through user-selected DeFi investment options.

Combine. Stabilise. Amplify. All in the background of everyday life.

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Our driving purpose is to help people improve their financial position, by amplifying the value of micro income streams. Be a producer, not a product.