Amasa Project Update — 24 March 2022

6 min readMar 24, 2022


From Will Birks, Founder and Core Contributor, Amasa

The six months since completing the initial Amasa project funding rounds in October have seen great progress on core platform development and other important aspects of the project. I’ve been humbled by the support shown by our community, ecosystem partners and backers, and am pleased to share a project update with you today covering:

  1. Product roadmap
  2. Ecosystem growth
  3. Marketing
  4. Community
  5. Governance.

As usual, we welcome any feedback or questions from you in the Amasa Telegram Community group. You can also keep an eye on our Telegram Announcements channel and Amasa on Twitter for news of AMAs and other opportunities for community feedback.

1. Product roadmap

Amasa is here to deliver a world-class platform that grows adoption of Web3 and DeFi via a seamless and easy user experience. I’m happy to say that progress towards that is coming along well.

In terms of product development detail, in the recent 9 March product update I outlined progress on establishing Amasa’s design and development team, setting product and development foundations, product architecture, design and technical development. We will continue to provide detailed product updates on the Amasa Medium page and social media.

Looking forward, following the v1 platform release, the Amasa team will focus on expanding integrations with income-providing Web3 platforms and DeFi options to increase utility, iterating to optimise the platform and user experience, and marketing to grow our user base and community. We will also be working on bringing additional network integrations into the platform.

2. Ecosystem growth

At Amasa, we’ve consistently focused on building meaningful partnerships with quality projects that share our vision and add value to the platform we’re building.

The Amasa ecosystem

Looking forward, I’m excited to share that we’ll be announcing a partnership with a prominent play-to-earn gaming platform in the next week. Further, we’re currently working on several other agreements with gaming guilds, play-to-earn games and other innovative Web3 earning platforms that we will share news on in the coming weeks and months.

Looking back, in the last few months we’ve announced new partnerships with several great Web3 projects including Idena, Attrace, Permission, Enjin, Nine Chronicles (Planetarium) and Polygon Studios. We’ve also run a number of great initiatives with our partner Animoca Brands’ project, REVV Motorsport.

After announcing the Amasa X REVV Motorsport partnership in October, we ran a giveaway competition in November-December offering people the chance to win one of 250 exclusive Amasa-themed REVV Racing car NFTs. Then in December we ran the inaugural Amasa Cup tournament on REVV Racing, offering $150,000 in prizes. The Amasa Cup also saw the launch of the Amasa Racing Team, a campaign offering a total of 45,000 $AMAS rewards for REVV Racing participants who used an Amasa car NFT in any REVV Racing event during a two month period ending 6 February 2022.

3. Marketing

The Amasa team has forged ahead with marketing during the last couple of months of choppy market conditions.

Some of this has been behind-the-scenes foundational work that will come together to deliver real project impact in the next few months. Firstly in this space, we’ve been working hard on a new initiative to boost awareness of Web3 income opportunities and the adoption of Web3 platforms. We’re still developing launch plans so I can’t share details on it right now, but the team and I are really excited at the opportunity for Amasa and the Web3 space more broadly. I look forward to sharing more news soon.

Other foundational marketing work we’ve been doing includes an Amasa brand uplift and a new website. These are both significant pieces of work that will help raise Amasa’s standing as we launch our platform and aim to grow a significant user base.

Of course regular content and marketing activities have also continued during this time. In case you missed them, please check out our recent articles:

4. Community

Amasa’s success — and everything we do — comes back to our community. We aim to continue building a community of people dedicated to the Web3 principles of decentralisation and ownership and believe in the impact Amasa can have for people around the world.

At the core of this, we have started an exclusive, invitation-only ambassador program for individuals who prove themselves to consistently add value to the project in our community channels and who align strongly with the project vision. Amasa ambassadors are regularly asked to provide feedback on project activities and will represent the project well in external forums and social platforms. We will continue to expand this program moving forward.

Of course it’s important for projects to give back to the community that supports them. With this in mind, the Amasa project has launched three staking events for $AMAS holders since November 2021:

Our single asset staking round 2, which opened on 7 February 2022, proved popular, reaching the 1.5 million $AMAS pool cap in just over 24 hours.

We will continue to develop ways to reward active Amasa community members and $AMAS holders. Please keep eyes on our social channels for updates.

We are also working on providing more opportunities for the community to trade the $AMAS token, including new exchange listings. We look forward to sharing more news on that soon.

5. Governance

Governance is another foundational pillar of the project that we’ve continued to develop alongside the core product, ecosystem, marketing and community efforts.

In the last few months, we’ve focused on consulting internally and with our advisors on governance matters, the potential for a DAO structure and how that may evolve over time as the platform matures. This is a complex area. Amasa is committed to a decentralised future where value is distributed to Web3 network participants. But it’s also imperative that we maintain project health and viability while realising that vision and maturing as a platform.

In terms of practical matters, Amasa plans to use Snapshot for the governance voting that $AMAS token ownership will facilitate, and we’re evaluating other best-in-class tools and frameworks that support governance operations.

We will continue to develop a governance roadmap and Snapshot voting implementation, and will keep you informed on this progress with more updates in coming months.

— — —

Thanks again to the Amasa community, our partners and backers. 2022 is an exciting year for the project. I’m excited about the positive impact we can make on the world as we build this out together.

Will Birks

Founder and Core Contributor, Amasa

About Amasa

Amasa’s mission is to empower people everywhere to capture and capitalise on the wealth building potential of Web3 income streams and DeFi. We are working to inspire mass adoption of Web3 platforms that reward participants for their gaming, time, energy, attention, content, data and interactions.

We’re doing that by building the world’s first Web3 income stream investment app. The Amasa app will make Web3 income streams easy to capture, combine and access as a stabilised income, then amplify through user-selected DeFi investment options.

Combine. Stabilise. Amplify. All in the background of everyday life.

Get in touch:

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Our driving purpose is to help people improve their financial position, by amplifying the value of micro income streams. Be a producer, not a product.